Client's Riddle

Following its change in ownership, what can we do to help Transamerica Life reinvent itself?

Ariad's Insight

After uncovering the core values that the company wished to represent, we undertook a full strategic rebranding exercise to create a new identity that included a name, logo, and brand standards. Ariad’s strategy and creative teams presented diverse directions that challenged the client to commit to their vision for the future.


The result of the exercise was not only a new name, ivari, which received broad organizational support, but also a clear vision and promise statements that brought the new name to life around the three brand pillars: simplicity, humanity, and authenticity.


“By inviting the client ‘behind the curtain’ they appreciated the opportunity to review our raw ideas, which helped them understand the reasons for creative decisions. They were then able to stand behind the work within their own company because they felt responsible for the designs themselves.”


How can we help you today?

Are you happy with your results? Do you feel you have a true understanding of your customer, their goals and their journey? Perhaps you’re looking for new and innovative ways to connect with them?

Ariad understands the value and power of consumer-centric programs and can arm you with the right tools to help your buyer buy.

We can help you on where to go next

Talk to us today