Degree Dry Spray Activation

Client's Riddle

How can Unilever launch their new Dry Spray Antiperspirant in a way that connects to their target audience and makes a real impact?

Ariad's Insight

Ariad teamed up with NBA All-Star Kyle Lowry to create a one-of-a-kind customer experience at Square One Mall – one of Toronto’s largest shopping centres. There, consumers purchased a can of Dry Spray Antiperspirant for a chance to instantly meet Lowry in person. (Almost 600 people entered in under two hours, and 50 lucky contestants won a meet and greet!)

Results

The event kicked off a launch campaign that resulted in over 800,000 consumers trying new Dry Sprays, and elevated Unilever Canada to its highest deodorant share results ever.

 
 

The event kicked off a launch campaign that resulted in over 800,000 consumers trying new Dry Sprays, and elevated Unilever Canada to its highest deodorant share results ever.

Degree Dry Spray Activation

3.8 M

Social Impressions

Lowry himself tweeted about the event to his 189K followers, and the lucky winners posted their photo-ops with him against a Unilever Dry Spray backdrop.

2.8 K

Unique Impressions

came from the event iteself

800 K

Consumers

trying new Dry Sprays, elevated Unilever Canada to its highest deodorant share results ever.

How can we help you today?

Are you happy with your results? Do you feel you have a true understanding of your customer, their goals and their journey? Perhaps you’re looking for new and innovative ways to connect with them?

Ariad understands the value and power of consumer-centric programs and can arm you with the right tools to help your buyer buy.

We can help you on where to go next

Talk to us today