The event kicked off a launch campaign that resulted in over 800,000 consumers trying new Dry Sprays, and elevated Unilever Canada to its highest deodorant share results ever.
How can Unilever launch their new Dry Spray Antiperspirant in a way that connects to their target audience and makes a real impact?
Ariad teamed up with NBA All-Star Kyle Lowry to create a one-of-a-kind customer experience at Square One Mall – one of Toronto’s largest shopping centres. There, consumers purchased a can of Dry Spray Antiperspirant for a chance to instantly meet Lowry in person. (Almost 600 people entered in under two hours, and 50 lucky contestants won a meet and greet!)
The event kicked off a launch campaign that resulted in over 800,000 consumers trying new Dry Sprays, and elevated Unilever Canada to its highest deodorant share results ever.
The event kicked off a launch campaign that resulted in over 800,000 consumers trying new Dry Sprays, and elevated Unilever Canada to its highest deodorant share results ever.
Lowry himself tweeted about the event to his 189K followers, and the lucky winners posted their photo-ops with him against a Unilever Dry Spray backdrop.
came from the event iteself
trying new Dry Sprays, elevated Unilever Canada to its highest deodorant share results ever.
