David Macdonald and Michelle Quinton-Hickey were followed as they prepared for the event, pushed past their injuries, then joined the rest of their team to tackle the Tough Mudder course.
How can we bring Degree’s global DO:MORE™ program to life in Canada to build brand relevance and awareness coast-to-coast?
Ariad developed an inspiring video content program that profiled and celebrated some of Canada’s ultimate “doers” – those who defy boundaries and are stronger for it.
We found a dream team of doers: wounded Canadian veterans who had climbed the Himalayas the year before and were training for the 2013 Tough Mudder competition – a grueling 20K obstacle course.
With a completion rate of 64% and 760,000+ views to date, the video contributed to a 34.9% brand lift.