Time to CTRL-ALT-DELETE our go-to-market approach
Written by Richard Marcil on September 19, 2016
Check the latest AccessMonitor™ study from ZS Associates titled Want Better Access to Physicians? Understand What’s Top of Mind. It’s Halloween-movie scary. Only 44% of physicians are now considered accessible to reps, and the trend is firmly downwards.
It’s time to get serious about marketing automation technology
Written by Richard Marcil on August 15, 2016
Every one of us realizes the power of personal, meaningful connections. The more personalized engagement is, the better, whether it’s with a HCP, a patient or a consumer. But that’s easier said than done in health marketing.
What is predictive intelligence and why do you need it?
Written by Greg Elliott on
One of the newest advances in marketing technology is predictive intelligence. Quite simply, predictive intelligence uses the data your customers both submit willingly and provide behaviourally to tailor unique content for each customer that can be delivered across a number of different channels.
The many faces of millennials
Written by Sabrina Carcone on July 14, 2016
There is no doubt that the millennial generation (individuals aged 18 to 34 in 2015) is an important segment. From financial services to CPG to insurance, marketers across industries have their eyes on this lucrative group, projected to encompass 75% of the Canadian workforce by 2028.
The golden age of healthcare
Written by Andréanne Hétu on June 23, 2016
Recently, the Ariad Health team attended an inspiring conference: The Future of Health and Medicine: Where can Technology take us? Hosted by Dr. Daniel Kraft, a Doctor, Scientist and Innovator.
Highlights from CMAConnections 2016
Written by Sherryll Cooke on May 12, 2016
Last Wednesday, I had the pleasure of attending and exhibiting at CMAConnections 2016. As the CMA’s official Email Engagement Partner, Ariad was a sponsor of the event and we had a great time meeting marketers and thought leaders to discuss how to build trust and brand loyalty through insights-based approaches.
Retail clinics the new front lines of primary care?
Written by Sofia Costa on May 9, 2016
The first holiday long weekend of the year we packed-up the car, packed in the kids and headed to the cottage for some down time. No sooner did we arrive than my one year-old spiked a fever. We decided to give it a night and see how he was in the morning. The next day his fever persisted and now he was showing signs of a rash.
The personalization promise: Why banks and credit unions are failing to deliver
Written by Mark Michaud on April 19, 2016
What does it mean to delight today’s financial services consumer?
Written by Laura Andersen on March 29, 2016
Are we doing ourselves and our customers a disservice by paying inordinate attention to what they tell us they want, as opposed to what their behavior tells us?
Search is complex and crucial in pharma: 6 tips on how to do it
Written by Andréanne Hétu on March 23, 2016