It’s time to get serious about marketing automation technology

It’s time to get serious about marketing automation technology

Written by Richard Marcil on August 15, 2016

Every one of us realizes the power of personal, meaningful connections. The more personalized engagement is, the better, whether it’s with a HCP, a patient or a consumer. But that’s easier said than done in health marketing.

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What is predictive intelligence and why do you need it?

What is predictive intelligence and why do you need it?

Written by Greg Elliott on

One of the newest advances in marketing technology is predictive intelligence. Quite simply, predictive intelligence uses the data your customers both submit willingly and provide behaviourally to tailor unique content for each customer that can be delivered across a number of different channels.

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The many faces of millennials

The many faces of millennials

Written by Sabrina Carcone on July 14, 2016

There is no doubt that the millennial generation (individuals aged 18 to 34 in 2015) is an important segment. From financial services to CPG to insurance, marketers across industries have their eyes on this lucrative group, projected to encompass 75% of the Canadian workforce by 2028.

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The golden age of healthcare

The golden age of healthcare

Written by Andréanne Hétu on June 23, 2016

Recently, the Ariad Health team attended an inspiring conference: The Future of Health and Medicine: Where can Technology take us? Hosted by Dr. Daniel Kraft, a Doctor, Scientist and Innovator.

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Highlights from CMAConnections 2016

Highlights from CMAConnections 2016

Written by Sherryll Cooke on May 12, 2016

Last Wednesday, I had the pleasure of attending and exhibiting at CMAConnections 2016. As the CMA’s official Email Engagement Partner, Ariad was a sponsor of the event and we had a great time meeting marketers and thought leaders to discuss how to build trust and brand loyalty through insights-based approaches.

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Retail clinics the new front lines of primary care?

Retail clinics the new front lines of primary care?

Written by Sofia Costa on May 9, 2016

The first holiday long weekend of the year we packed-up the car, packed in the kids and headed to the cottage for some down time. No sooner did we arrive than my one year-old spiked a fever. We decided to give it a night and see how he was in the morning. The next day his fever persisted and now he was showing signs of a rash.

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The personalization promise: Why banks and credit unions are failing to deliver

The personalization promise: Why banks and credit unions are failing to deliver

Written by Mark Michaud on April 19, 2016

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What does it mean to delight today’s financial services consumer?

Written by Laura Andersen on March 29, 2016

Are we doing ourselves and our customers a disservice by paying inordinate attention to what they tell us they want, as opposed to what their behavior tells us?

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Search is complex and crucial in pharma: 6 tips on how to do it

Written by Andréanne Hétu on March 23, 2016

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A prescription for growth in 2016

Written by Cheryl Ho on March 18, 2016

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How can we help you today?

Are you happy with your results? Do you feel you have a true understanding of your customer, their goals and their journey? Perhaps you’re looking for new and innovative ways to connect with them?

Ariad understands the value and power of consumer-centric programs and can arm you with the right tools to help your buyer buy.

We can help you on where to go next

Talk to us today