My bot helps me with my mascara, but can she also take care of my health?
Written by Amos Adler (MEMOTEXT) and Donna Hui (Ariad/Bluespire) on February 6, 2017
The power of bot technology to improve outcomes and experiences for PatientConsumers®.
B2C content marketing in 2017: What’s standing in our way?
Written by Colin Withers on January 6, 2017
Late last year, the Content Marketing Institute released their '2017 B2C Content Marketing' report. We thought it would be useful to take a look at some of the numbers from the survey to identify the roadblocks that marketers need to tackle to achieve B2C content marketing success in the coming year.
Three digital marketing trends shaping 2017
Written by Colin Withers on December 13, 2016
As 2016 draws to a close, it’s a great time to take a step back and survey the digital marketing landscape.
6 head-turning stats from Salesforce’s ‘State of the Connected Consumer’ report
Written by Colin Withers on November 23, 2016
Last month, Salesforce released their 'State of the Connected Consumer' report which surveyed more than 7,000 consumers and business buyers to help marketers understand how today’s hyper-connected world has changed customer behaviour.
Why are we still talking about patient centricity – seriously?!
Written by Richard Marcil on November 15, 2016
There’s one reason why people are still talking about patient centricity — because it’s really hard to achieve. Everywhere you turn, patient centricity is there. The concept is top-of-mind in all corners of the health industry – as it should be.
With Canadians becoming less dependent on banks, financial services marketers need to stem the tide
Written by Colin Withers on November 3, 2016
A recent survey from Ernst & Young provided some new insights into the banking habits of Canadians and the results paint a clear picture – Canadians are moving away from the “one bank for life” model and are looking to change.
How to keep up with ever-changing customers
Written by Richard Marcil on November 1, 2016
Two things stuck out in a recent report: 1) How quickly and significantly customer behavior and information consumption continue to change, i.e. patients and HCP’s, and 2) We must rethink engagement to match these new information consumption patterns across channels, platforms, devices, etc.
5 things that excited us at Dreamforce
Written by Colin Withers on October 11, 2016
With over 2,000 sessions (and one U2 concert) to choose from, there were a ton of great opportunities for attendees to brush up on best practices, get a sneak peek into the future and schmooze with fellow industry members. Here were the 5 things that got us the most excited at this year's Dreamforce.
Time to CTRL-ALT-DELETE our go-to-market approach
Written by Richard Marcil on September 19, 2016
Check the latest AccessMonitor™ study from ZS Associates titled Want Better Access to Physicians? Understand What’s Top of Mind. It’s Halloween-movie scary. Only 44% of physicians are now considered accessible to reps, and the trend is firmly downwards.
It’s time to get serious about marketing automation technology
Written by Richard Marcil on August 15, 2016
Every one of us realizes the power of personal, meaningful connections. The more personalized engagement is, the better, whether it’s with a HCP, a patient or a consumer. But that’s easier said than done in health marketing.