Written by Jason Dojc on December 12, 2013
in Customer Experience

I’m a senior digital strategist, so whenever I hear “content”, I automatically visualize it in my head in digital form. But sometimes a really good content execution happens in an analog format and this one hit the mark beautifully.

MTA, who runs the New York City subway, is now issuing “late notes” to commuters whose tardiness might be due to mechanical issues, signal problems, passenger assistance alarms, and all the other things that make trains not arrive on time. The note will clearly display normal commute time and that passenger’s commute time which provides a valuable service to commuters with skeptical bosses.

I hope MTA takes this further. I hope they make the delay data public so citizens or journalists could aggregate it and evaluate the performance of various routes along the subway so MTA knows which trouble spots need to be fixed, citizens are more informed as to the state of transit in their city and civic leaders could make better transit decisions.

A great example of the right content in the right context to the right people at the right time.

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