Written by Jason Dojc on September 24, 2013
in Content Strategy

Social media begat the marketing cliché “every company’s a media company” and rightly so since everyone can create content on social channels. But what content should companies really be putting out on your social properties? That’s why it’s important to have a solid content strategy, one that puts people (i.e. those that will be consuming, commenting, and sharing your content) first.

In that vein, Ariad is proud to be collaborating with Second City Communications to produce an event for Social Media Week entitled “People Focused Content Strategy” happening on Wednesday September 25 at 12:30 PM at the Second City Theatre in downtown Toronto.

For those who signed up, we look forward to meeting you. For those who can’t make it, try to catch the Livestream or follow our hashtag #SMWContent on Twitter

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