Written by Greg Elliott on December 4, 2013
in Email Marketing

December 4th, 2013, is a red-letter day for the protection of Canadian consumers from spam. Today, the Canadian Government has announced that the Canadian Anti Spam Law (CASL) will come into force on July 1st, 2014. This gives marketers just six months to finish up their efforts to become compliant.

Developed through a consultative approach that involved input from hundreds of stakeholders, corporations, and consumers, the anti-spam law has been almost 10 years in the making. The law is generally viewed as the world’s most stringent and comprehensive anti-spam law and shows the Canadian government’s commitment to enforcing responsible online messaging.

Building on the previously passed Personal Information Protection and Electronic Documents Act (PIPEDA), the legislation maintains enforcing opt-in consent. It also dictates that all corporations maintain arduous opt-in responsibilities, prohibits the installation of computer programs without consent, and holds all corporations to strict rules regarding Commercial Electronic Messages (CEMs), including rules around CEMs with misleading or erroneous information included within the content or headers.

The law applies to all electronic messaging that is sent both to and from Canada. This means that Canadian-based marketers will have to comply even if their target markets are outside Canada and foreign marketers will have to comply in order to communicate with Canadian residents.

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