Written by Colin Withers on September 30, 2014
in Awards, Digital Marketing, Mobile Marketing

When it comes to winning awards in 2014, only Matthew McConaughey has had a better year than Ariad. At the 2014 W3 Awards, Ariad received a Silver Award in the Branded Content: Business to Consumer category for our work on the Degree DO:MORE campaign. The campaign focused on driving brand engagement by profiling Canada’s ultimate “doers” – wounded Canadian veterans who continue to battle through obstacles and injury as they strive to DO:MORE back home in Canada. Through compelling and engaging content, the campaign produced over 760,000 video views, a video completion rate of 64%, and a nation-wide brand lift of 34.9%.

Ariad also received a Bronze Award in the Best Use of Mobile Marketing category at the 2014 PROMO! Awards for our work on Free The Children’s WE365 Multiplatform App. The app is a ground-breaking social platform that empowers youth to build a better world. The innovative mobile app and website allows students to track and verify school-required volunteer hours, fundraise, take on challenges, earn rewards, share, connect, and more. “This recognition illustrates that compelling digital approaches paired with strong audience understanding leads to effective marketing work that makes a difference to our client’s business,” stated Baron Manett, SVP, Strategy, at Ariad Communications.

We’d like to congratulate Degree and Free The Children, along with everyone at Ariad who was involved in these fantastic campaigns!

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