Written by Jason Dojc on April 28, 2015
in Events, Strategic Marketing

Last Thursday I had the pleasure of doing a talk on personas, customer journey mapping, and how it relates to digital strategy at University of Toronto’s School of Continuing Studies Digital Salon. I’d like to give a a big thank you to Michelle Pellettier for inviting me, and to my co-speaker Miguel Mendoza for helping make the event a tremendous success.

Here’s the presentation:

Personas, Customer Journeys, and Digital Strategy from Jason Dojc
Jason Dojc is a Senior Digital Strategist at Ariad Communications.

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