Say the right thing, at the right time, in the right place.
Being successful means understanding your audience’s goals first and ensuring that they align with those of your business. From there, we identify and prioritize opportunities for interaction, utility and engagement – building programs and rewarding experiences that are not only successful, but beneficial, to both your brand and your consumer.
Ariad teamed up with NBA All-Star Kyle Lowry to create a one-of-a-kind customer experience at Square One Mall – one of Toronto’s largest shopping centres. There, consumers purchased a can of Dry Spray Antiperspirant for a chance to instantly meet Lowry in person. (Almost 600 people entered in under two hours, and 50 lucky contestants won a meet and greet!)See more details