My bot helps me with my mascara, but can she also take care of my health?

My bot helps me with my mascara, but can she also take care of my health?

Written by Amos Adler (MEMOTEXT) and Donna Hui (Ariad/Bluespire) on February 6, 2017

The power of bot technology to improve outcomes and experiences for PatientConsumers®.

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Three digital marketing trends shaping 2017

Three digital marketing trends shaping 2017

Written by Colin Withers on December 13, 2016

As 2016 draws to a close, it’s a great time to take a step back and survey the digital marketing landscape.

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5 things that excited us at Dreamforce

5 things that excited us at Dreamforce

Written by Colin Withers on October 11, 2016

With over 2,000 sessions (and one U2 concert) to choose from, there were a ton of great opportunities for attendees to brush up on best practices, get a sneak peek into the future and schmooze with fellow industry members. Here were the 5 things that got us the most excited at this year's Dreamforce.

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It’s time to get serious about marketing automation technology

It’s time to get serious about marketing automation technology

Written by Richard Marcil on August 15, 2016

Every one of us realizes the power of personal, meaningful connections. The more personalized engagement is, the better, whether it’s with a HCP, a patient or a consumer. But that’s easier said than done in health marketing.

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What is predictive intelligence and why do you need it?

What is predictive intelligence and why do you need it?

Written by Greg Elliott on

One of the newest advances in marketing technology is predictive intelligence. Quite simply, predictive intelligence uses the data your customers both submit willingly and provide behaviourally to tailor unique content for each customer that can be delivered across a number of different channels.

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Google’s “micro-moments”: What do they mean for marketers?

Written by David R. Kille on August 18, 2015

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Wearable devices: (really) ready to wear

Written by Jason Dojc on July 9, 2015

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Speed kills…your website conversion rate

Written by Colin Grey on June 24, 2015

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The big banks and financial innovation

Written by Jason Dojc on April 16, 2015

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The quantified future is here. Are you ready for it?

Written by Richard Marcil on March 31, 2015

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Mobile payments: maybe person-to-person is the way to go?

Written by Jason Dojc on January 14, 2015

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Safe from the “Poodle” bug

Written by Nadim Kiani on October 29, 2014

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What you need to know about new Apple & Google health apps

Written by Richard Marcil on June 25, 2014

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Safe from Heartbleed Bug

Written by Nadim Kiani on April 9, 2014

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Gmail promotions tab brings your email images front and centre.

Written by Greg Elliott on March 31, 2014

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What did Gmail just do to email marketing?

Written by Greg Elliott on December 14, 2013

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Why technology is only half the battle

Written by Ariad Communications on May 7, 2012

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How can we help you today?

Are you happy with your results? Do you feel you have a true understanding of your customer, their goals and their journey? Perhaps you’re looking for new and innovative ways to connect with them?

Ariad understands the value and power of consumer-centric programs and can arm you with the right tools to help your buyer buy.

We can help you on where to go next

Talk to us today