My bot helps me with my mascara, but can she also take care of my health?

My bot helps me with my mascara, but can she also take care of my health?

Written by Amos Adler (MEMOTEXT) and Donna Hui (Ariad/Bluespire) on February 6, 2017

The power of bot technology to improve outcomes and experiences for PatientConsumers®.

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Why are we still talking about patient centricity – seriously?!

Why are we still talking about patient centricity – seriously?!

Written by Richard Marcil on November 15, 2016

There’s one reason why people are still talking about patient centricity — because it’s really hard to achieve. Everywhere you turn, patient centricity is there. The concept is top-of-mind in all corners of the health industry – as it should be.

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How to keep up with ever-changing customers

How to keep up with ever-changing customers

Written by Richard Marcil on November 1, 2016

Two things stuck out in a recent report: 1) How quickly and significantly customer behavior and information consumption continue to change, i.e. patients and HCP’s, and 2) We must rethink engagement to match these new information consumption patterns across channels, platforms, devices, etc.

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Time to CTRL-ALT-DELETE our go-to-market approach

Time to CTRL-ALT-DELETE our go-to-market approach

Written by Richard Marcil on September 19, 2016

Check the latest AccessMonitor™ study from ZS Associates titled Want Better Access to Physicians? Understand What’s Top of Mind. It’s Halloween-movie scary. Only 44% of physicians are now considered accessible to reps, and the trend is firmly downwards.

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It’s time to get serious about marketing automation technology

It’s time to get serious about marketing automation technology

Written by Richard Marcil on August 15, 2016

Every one of us realizes the power of personal, meaningful connections. The more personalized engagement is, the better, whether it’s with a HCP, a patient or a consumer. But that’s easier said than done in health marketing.

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The golden age of healthcare

The golden age of healthcare

Written by Andréanne Hétu on June 23, 2016

Recently, the Ariad Health team attended an inspiring conference: The Future of Health and Medicine: Where can Technology take us? Hosted by Dr. Daniel Kraft, a Doctor, Scientist and Innovator.

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Retail clinics the new front lines of primary care?

Retail clinics the new front lines of primary care?

Written by Sofia Costa on May 9, 2016

The first holiday long weekend of the year we packed-up the car, packed in the kids and headed to the cottage for some down time. No sooner did we arrive than my one year-old spiked a fever. We decided to give it a night and see how he was in the morning. The next day his fever persisted and now he was showing signs of a rash.

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Search is complex and crucial in pharma: 6 tips on how to do it

Written by Andréanne Hétu on March 23, 2016

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A prescription for growth in 2016

Written by Cheryl Ho on March 18, 2016

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Blurring the lines between Health & Life Sciences

Written by Donna Hui on March 9, 2016

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Health marketing & the digital divide

Written by Richard Marcil on January 22, 2016

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Healthcare consumerism & the shifting balance of competition: McKinsey Report

Written by Richard Marcil on December 15, 2015

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Reporting from the front lines: Patient Summit 2015 in Philly

Written by Donna Hui on November 4, 2015

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Using Non Personal Promotion to reach today’s digitally savvy doctor

Written by Caroline Goodman on August 27, 2015

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Is it time to pull the NPP lever harder, faster?

Written by Richard Marcil on July 17, 2015

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Ariad Health goes to America

Written by Donna Hui on July 13, 2015

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Wearable devices: (really) ready to wear

Written by Jason Dojc on July 9, 2015

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Does big DTC spending lead to big results?

Written by Caroline Goodman on April 21, 2015

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The quantified future is here. Are you ready for it?

Written by Richard Marcil on March 31, 2015

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How Pharma marketers need to win now

Written by Richard Marcil on March 4, 2015

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HCP’s in the fast lane

Written by Richard Marcil on October 23, 2014

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It’s not pharmacy evolution or revolution; it’s a pivot

Written by Richard Marcil on September 18, 2014

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What you need to know about new Apple & Google health apps

Written by Richard Marcil on June 25, 2014

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Needing to engage Millenials

Written by Richard Marcil on May 13, 2014

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It’s time to pull the digital marketing lever harder

Written by Richard Marcil on April 11, 2014

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Products aren’t Heroes. People are.

Written by Jason Dojc on March 20, 2014

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2014 mobile trends and implications

Written by Richard Marcil on March 3, 2014

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Welcome to the era of ZMOT, FMOT and SMOT

Written by Richard Marcil on January 7, 2014

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The Patient Journey – Part 3 of 4

Written by Richard Marcil on December 3, 2013

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How healthcare marketers can get more from social media

Written by Ariad Communications on September 30, 2013

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The Patient Journey – Part 2 of 4

Written by Richard Marcil on August 26, 2013

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The Patient Journey – Part 1 of 4

Written by Richard Marcil on July 23, 2013

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Pharma reality check

Written by Richard Marcil on March 22, 2013

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Enabling the digital patient

Written by Richard Marcil on March 13, 2013

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Is 2013 the year of the web-savvy MD?

Written by Richard Marcil on January 23, 2013

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The role of social in pharma land

Written by Ariad Communications on December 13, 2012

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The challenge of reaching ‘no-see’ docs

Written by Richard Marcil on December 10, 2012

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The future of healthcare is closer than we think

Written by Richard Marcil on November 1, 2012

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How NOT to do direct-to-consumer advertising in Canada

Written by Richard Marcil on September 5, 2012

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Content: the missing link for improved patient outcomes?

Written by Richard Marcil on July 12, 2012

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Diagnosing the patient journey

Written by Richard Marcil on June 22, 2012

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Social media: Who are we talking to?

Written by Richard Marcil on May 8, 2012

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Let’s do something about the PatientConsumerTM

Written by Richard Marcil on April 5, 2012

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Say hello to the patient-consumer

Written by Richard Marcil on March 7, 2012

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How can we help you today?

Are you happy with your results? Do you feel you have a true understanding of your customer, their goals and their journey? Perhaps you’re looking for new and innovative ways to connect with them?

Ariad understands the value and power of consumer-centric programs and can arm you with the right tools to help your buyer buy.

We can help you on where to go next

Talk to us today