Unilever Dry Spray, Kyle Lowry, and the three pillars of brand activation

Unilever Dry Spray, Kyle Lowry, and the three pillars of brand activation

Written by Jeff Lynch on February 17, 2015

On Saturday, February 7th, the Ariad team was at Square One shopping centre along with NBA All-Star Kyle Lowry to launch Unilever’s new Dry Spray Antiperspirant, the category’s most significant innovation in almost 20 years.

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