TORONTO, March 21, 2016 - The Canadian Marketing Association (CMA) has named Ariad Communications as their official Email Engagement Partner. The partnership solidifies a longstanding relationship between Ariad and the CMA.
Ariad is one of North America’s leading agencies and a pioneer in Canadian Email Marketing. Sporting one of the largest agency-based, full-service Email Marketing, Digital Messaging and CRM teams in North America, Ariad will bring the same email expertise to the CMA that it currently brings to clients like The Body Shop, D & H, and Lifescan. As the CMA’s official Email Engagement Partner, Ariad will provide email direction on everything from strategy to design to UX and act as a strategic partner to review, audit and advise the CMA’s email approach moving forward.
As one of the longest serving members of the CMA, the partnership was a natural progression. Tim Bishop, Vice President of Marketing & Member Engagement at the CMA weighed in on the partnership, saying: “The CMA and Ariad have worked together for a while now and we are very excited to have them on board as our official Email Engagement Partner. Their email expertise is very well known in the industry and their commitment to pushing the Canadian marketing landscape forward is what made them such a perfect match. This is a tremendous opportunity for us to bring our email capabilities to the next level.”
Ariad’s Bryan Whyte, the Account Director lead on the partnership, also commented on the announcement: “We are thrilled to have the opportunity to work with the CMA. We have a huge commitment to professional growth here at Ariad and the CMA has helped marketers across Canada grow professionally for years (including some of our very own)! Now, we have another opportunity to help and we are dedicated to creating a successful partnership that will help the CMA grow through one of today’s most effective channels - email.”