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  • Waiting for the doctor

    Pharma reality check

    Check out this article titled “In Barcelona, navel-gazing pharmas find patient engagement lacking.”  Wow.  That’s

  • Prescription apps

    Enabling the digital patient

    I just read an interesting article, “Digital Diabetes - Looking to the Future,” in The

  • oscars- statues - JC Penny

    Real-time marketing is a tactic – not a strategy

    February brought us two of the most watched television shows in the world – the

  • Using fridge to navigate the Internet

    Nimble content: Thinking outside the device

    Hear that? It’s the sound of your content saying, “Let me outta here.” It’s trapped,

  • How to map a Customer Journey mapping that improves customer retention

    Corporate transparency

    I love research! I’m constantly researching products, musicians, authors, recipes, clothing, etc. When I’m interested

  • Doctor using ipad

    Is 2013 the year of the web-savvy MD?

    Could 2013 represent a turning point for pharma marketers?  The year when online health information

  • Facebook Graph Search

    The context of Graph Search for brands

    By now some of you have heard about “Graph Search,” Facebook’s latest feature, announced earlier

  • Amazon-Kindle-Fire-Android-tablet-ebook-reader-browsing-493x475

    This Week's Best Strategy Reading - 11/01/13

    Every week we see lots of interesting ideas and tools that help inform our strategic

  • Bonobos_email.png

    A social first approach to email marketing

    Putting “Share” buttons in your brand’s email next year will not make you a social

  • 2013-marketing-trends

    10 marketing trends to watch for in 2013

    I was pleased to be invited to appear on Howard Green's BNN show "Headline" on